Academic project. Boozt Hard Seltzer is a clear seltzer. It’s an alcoholic seltzer water with a hint of citrus to add flair to the base. Then, each package of seltzer comes with its own customizable flavorings. Consumers can choose to just drink the plain hard seltzer, select one of the five flavors, or mix several for a unique drinking experience. Boozt Hard Seltzer is hoping to take a different approach to advertising than their alcoholic beverage competitors. They want their consumers to think outside the box.

The client is looking for a branding package that appeals to both males and females. The design should be modern and unique, not too trendy. The packaging should stand out on store shelves and avoid looking cheap or blending in with other brands. The product will be priced at the higher end of the market.

Gold ADDY Award | Product Sales Promotion, Packaging

2024