Academic project. Seda is a new subscription-based skincare brand centered around an innovative ingredient: activated silk. The objective was to consider how this brand can stand out in a saturated market. This is a high-end product; branding, packaging, and communication should reflect that. Each design element should feel cohesive and complement the branding companion pieces.

I researched multiple skin care brands and identified what worked and what did not work. I looked at their packaging, social media, and websites. Because Seda is on the higher end, I focused on making my logo clean, natural, and custom.

Silver ADDY Award | Integrated Brand Identity, Campaign

2024

SEDA