Academic project. The objective was to design a minimalist logo and establish a brand identity for a fictional brand, created by my peers. Sip & Soar is a hypothetical company based in Fresno, CA, specializing in cold teas. The client requested the incorporation of a snowy owl and the colors blue and white into the logo design.

The clients were open to an accent color, so I introduced yellow to enhance brand recognition. While branding guidelines and a logo were the only deliverables, I decided to further develop the brand and create packaging, as well as merch.

2023